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Do You Nurture Your Old Leads?

Typical leads for builders convert to sales within 45 days, but some prospective buyers don’t make a decision in that time frame. Do you dismiss them or continue to nurture

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Angry Young Business Woman

Mobile Marketing Mistakes

When email campaigns first hit the scene, it was quickly learned incorrect email marketing could result in grave mistakes for your brand. Mobile campaigns are no different, and you want

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How Millennials Shop [Infographic]

Marketers are continuing to refine ways to reach the elusive millennial market, those born between 1981 and 2000 that spends most of their lives online. This is a great infographic

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Top Markets for New Construction

Metrostudy’s latest research shows that several markets in the south are up, both based on prior quarter results, and year ago, including Charlotte, Atlanta, Texas, and South Florida. Metrostudy is

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Why the Ice Bucket Challenge Was a Marketing Success

I’m sure your Facebook news feed is full of videos of celebrities and friends participating in the #IceBucketChallenge. In case you’ve been living under a rock this month, The Ice

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Make Sure You’re Doing Mobile Right

Creating mobile display campaigns can be time consuming, but it’s not as daunting a platform as you may think. Mobile display campaigns don’t require any special formula and often don’t

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What is Native Advertising and Why Does it Work?

This world of new content has plenty of modern terms to describe the myriad produced content. You now see phrases like “corporate journalism,” “vendor content,” and “custom content” everywhere. But

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Frustrated Business Man

What Do Visitors Value Most in a Website?

When it comes to your website, you’ve been told over and over again that content is king, and keeping it fresh is the way to keep your customers and clients

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Lease a Home, or Get Brand-New? How About Both!

There’s a hot new trend in Atlanta’s rental market. If you’re tired of your cramped apartment but you’re not quite ready to own a new home, you can now have

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How to Use Pinterest for Your Business

You may think that Pinterest is for pictures of wedding cake and cats. You’re partially right, but it has rapidly become a growing medium for small businesses as well. Here

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