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Keeping Stock of the Basics

It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but

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How Much Information Should Be On Your Home Page?

There is nothing worse than landing on the home page of a website and having to sift through a short novel to find the information you’re looking for. Conversely, you

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Steady Real Estate Trends for 2015

As the weather warms up, so does the housing market, and experts say this year’s spring selling season is shaping up to be an active one. Whether you’re buying or

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Native Ads vs. Banner Ads – Which Are More Effective?

What exactly is Native Advertising? It’s is a form of online advertising that matches the form and function of the platform on which it appears. Facebook does a brilliant job

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Is Podcasting Right for You?

If you’re struggling with finding the time to read all the blog posts that both interest you and keep you updated for your own content, podcasts might be the answer.

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Staging the Essential Room for Millennials

Millennials looking for new homes are willing to sacrifice extra square footage and some luxury features. However, it’s quite surprising to learn what realtor.org named as the one essential room

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What You Need to Know About Today’s Email Marketing

It’s true – today’s environment affords your access to thousands of tools and techniques for delivering your message. How do you keep them relevant and effective? For a successful marketing

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How To Give Your Audience a Better Online Experience

Brand loyalty… why does it occur? Typically because we have had a positive experience with a business, and, in turn we choose to spend our money with them again. Convince

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marketing budget

How to Allocate Your Real Estate Marketing Budget

Is print dead? Do you pay for social media? Does your website need a facelift? These questions can leave you wondering how to get the most bang for your buck

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Graphic Design – What’s In for 2015?

2015 is off with a bang. Now that we’re nearing the end of 1st quarter, it’s a good time to take a step back and see what graphic design trends

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