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Millennials Dominate Social Shares – What Does it Mean?

eMarketer recently reported that when millennials see interesting content, they’re more likely than the general population to share it with their social networks. A June 2014 ShareThis study revealed that

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Stop Groundhog Daying Your Status Updates

What’s “Groundhog Daying?” You know, that movie with Bill Murray where he keeps repeating the same day over and over again… are you doing this with your social media status

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Using Tumblr for Content Marketing?

Social-savvy companies are trading in the stodgy corporate blog and using Tumblr in a new way, hoping to gain some of their 29 million unique visitors per month. How are

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Ups and Downs for New Home Construction

Metrostudy and Builder Online share that housing starts rose by 6.3% in September, which places activity 17.8% above September of last year. What obstacles are new home construction facing, and

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Emotional Marketing That Serves Your Audience

I’ve been talking about information overload since IdeaViews first began, and it’s only getting worse. TV, smartphones, news feeds, video… no wonder we all have ADD. As marketers, it’s a

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Why Go Retro?

Retro branding is taking hold of the advertising world when it comes to builders! According to Builder Online, these “Grandpa graphics” are modernized versions of vintage 1940s and 50s images

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How Today’s Consumers Form Impressions of Companies

MediaPost recently discussed a study from The Society For New Communications Research, indicating that with greater access to information and news, heightened awareness and shared opinions over social networks, consumers

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Brands – Get On the Video Train

Original video content can be an extremely effective marketing tool for brands, yet according to Clickz.com, most still aren’t using it to engage consumers. What’s the hesitation? It’s been proven

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What Do Buyers Want in a New Home?

Buyers agree that in today’s new-home market scale, livability and technology top the chart for 2014 trends. Here’s exactly what’s important to buyers right now, according to BuilderOnline.com. Not just

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Do Mobile Location Ads Work?

Mobile location-based ads can result in improved targeting and engagement for advertisers. But do they really work? It depends on their accuracy. Location accuracy is defined as where a user’s

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