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It May Be Time to Refresh Your Marketing

Customer behaviors change over time, especially with the ever-advancing digital trends. Testing content and reviewing your goals regularly gives you the ability to adjust your strategies to meet these changes.

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Better Homes and Gardens Reveals What Next Gen Homeowners Really Want

Better Homes and Gardens recently surveyed the attitude and behavior trends of homebuyers in the U.S., with a focus on the “next generation.” The exclusive survey looked at their preferences

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Web Design Trends to Look Out For

2014 was a cutting edge year for emerging web design trends, including parallax effects, code-free platforms and single page sites. As the range of devices on which we view websites

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Builders: This Room is a Must-Have in 2015

2014’s technology made it increasingly easier for us to work from home. Many were able to work in any room of a house. However, builders are seeing that the home

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How Will You Use Facebook’s New Call to Action Buttons?

These days it’s hard to do any kind of business without having a Facebook page. Although many people gripe about the constant changes to Facebook’s layout, the truth is they’re

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What Does 2015 Housing Look Like?

According to CNBC, the housing market has finally turned a corner. With the potential for interest rates to move higher, there is much to expect in 2015.  Here are some

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How To Run a Webinar

Webinars are powerful marketing tools. They are online seminars or master classes designed to educate around a clear and concise topic. Generally around 30-40 minutes, these live events are a

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Secret Tool to Measure Brand Awareness

Marketers agree that brand awareness is important, but how exactly do they measure it? When you’re in charge of brand marketing you want your brand to stand out from the

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How to Improve Your Call to Action for Online Ads

There is lots of “noise” on the Internet when it comes to digital advertising. At the height of Web 2.0, it was extremely effective and unrivaled for marketers to simply

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Millennials – It’s Time to Stop Renting

Now here’s an incentive for Millennials to get off the fence about buying their first home. A new Zillow analysis finds renters are paying twice as much to rent than

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