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Facebook’s Refined Targeting Features – Make Them Work for You

Facebook marketing has come a long way, even from 2012. Companies in general have gone from “Why should I care how many fans I have?” to 92% of all marketers

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What Makes a Perfect Boomer Retirement Lifestyle?

Most boomers are now in the planning stages of their retirement and are wondering in the process what lifestyle is truly important to them. BoomerCafe.com and BoardroomMetrics.com defined some absolute

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Digital Video Consumption is On the Rise

More and more consumers are “cutting the cord” when it comes to watching traditional television. In fact, according to MarketingLand.com, digital video consumption is up 13% since last year. One

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Here Comes Generation Z – Who Are They?

Not soon after we have mastered recognizing the habits and values of Millennials, along comes Gen Z. Who are they? While not the “entitled” generation, the media has already labeled

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How To Use Facebook for Your Business

It’s no secret that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, Entrepreneur tells us

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Can Words Affect Your Home’s Price?

According to a Zillow analysis of 24,000 home sales, words like “beautiful,” “custom” and “remodeled” can and have led a home to sell at a premium price. Interestingly, their survey

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Emotional Video Ads Capture Your Brain

Our brains are bombarded with messages by the minute. We spend so much time online and on our smart devices that we’ve become rather blind to standard ads, even when

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retargeting

Why You Should Be Retargeting Your Audience

Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we

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What’s Hampering Your Mobile Content?

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue:

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Keeping Stock of the Basics

It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but

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