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Building Emotional Connections is the New Marketing

Consumers are inundated with over 5,000 advertisements each day, only 12 of which will actually make an impression on them. How can your business increase its chances of being in

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The New Millennial Mortgage

Millennials are rapidly changing the way the world advertises and does business in general. This does not exclude the mortgage process. As digital natives, this new generation of homebuyers is

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Should You Forgo Your Website for a Facebook Page?

Maybe you’re looking at your budget while deciding on your company’s web presence. You look at the costs of building and maintaining a website and you look at Facebook. You’ve

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Builders Need Social Media to Survive

Building codes and new technology are not the only things builders must stay up to date on. The way consumers look for homebuilders has changed. Of course, word of mouth

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Boomer Housing Trends

Boomer tradition is to sell their oversized suburban home and move to a new home for their new stage of life. While this remains constant, their priorities are changing. What’s

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Are Your Important Details Front and Center on Facebook?

Let’s talk about your “About” page on Facebook. Is it simply a snippet from your marketing brochure? Your company bio? Maybe it’s time to beef it up. You have a

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Best of IdeaViews

Take a look at some of our most popular and shared posts below. Which one is your favorite?   ARE YOU STILL AVOIDING RESPONSIVE WEBSITE DESIGN? Maybe you think your

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Web Design Trends

Website design remains a fluid topic as users are perpetually changing the way they consume content. Here are some top trends that will keep you ahead of the game when

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What’s Your Community’s Soundscore?

If you live in a major metro area, I’m sure you’ve heard of WalkScore, a website that helps you find a walkable place to live by measuring the walkability of

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Millennial Consumers – Not So Out of Reach

The almost mythical millennials – many marketers still don’t understand how to reach this generation of 18-34 year-olds. They are viewed as having attention deficit disorders due to consuming information

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