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Banner Ads: They’re Still Relevant

The digital advertising world seems to hop through trends at a jaguar’s pace. Today’s hot item is native advertising. Does this mean banner ads are no longer effective? Absolutely not!

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Millennial Homebuyer Myths [Infographic]

The Federal Reserve Bank of Atlanta recently researched the common viewpoint that young adult buyers are not as active in pursuit of homeownership as their counterparts from prior generations. What

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Three Outdated Social Media Practices to Give the Boot

Part of our job in providing our clients with social media marketing plans and implementation is to make sure we are not wasting the client’s time or money. According to

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Are You Still Avoiding Responsive Website Design?

Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly you’d better take heed. Responsive design is not

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Cross Promoting Still Counts

Chances are, you have more than one social profile for your business, and you’re probably most active where the crux of your audience is: on Facebook. Promoting links to your

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How to Leverage Facebook and Email Marketing Together

Facebook marketing and email marketing are both highly effective, but the overall result is much better when they’re used in conjunction with each other, according to AdEspresso.com. The first way

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Advertising Should Solve Problems

The average person sees more than 3,000 ads a day, yet less than 10 are remembered. Your message is competing with others over multiple channels: newspapers, magazines, websites, banner ads,

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Some Boomers Are Actually Upsizing

There are many reasons that Americans tend to move to smaller homes after they become empty nesters, but recent trends are beginning to show the opposite to hold true. According

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Facebook’s Refined Targeting Features – Make Them Work for You

Facebook marketing has come a long way, even from 2012. Companies in general have gone from “Why should I care how many fans I have?” to 92% of all marketers

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What Makes a Perfect Boomer Retirement Lifestyle?

Most boomers are now in the planning stages of their retirement and are wondering in the process what lifestyle is truly important to them. BoomerCafe.com and BoardroomMetrics.com defined some absolute

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