Emotional Marketing That Serves Your Audience

I’ve been talking about information overload since IdeaViews first began, and it’s only getting worse. TV, smartphones, news feeds, video… no wonder we all have ADD. As marketers, it’s a

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Why Go Retro?

Retro branding is taking hold of the advertising world when it comes to builders! According to Builder Online, these “Grandpa graphics” are modernized versions of vintage 1940s and 50s images

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How Today’s Consumers Form Impressions of Companies

MediaPost recently discussed a study from The Society For New Communications Research, indicating that with greater access to information and news, heightened awareness and shared opinions over social networks, consumers

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Brands – Get On the Video Train

Original video content can be an extremely effective marketing tool for brands, yet according to Clickz.com, most still aren’t using it to engage consumers. What’s the hesitation? It’s been proven

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What Do Buyers Want in a New Home?

Buyers agree that in today’s new-home market scale, livability and technology top the chart for 2014 trends. Here’s exactly what’s important to buyers right now, according to BuilderOnline.com. Not just

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Do Mobile Location Ads Work?

Mobile location-based ads can result in improved targeting and engagement for advertisers. But do they really work? It depends on their accuracy. Location accuracy is defined as where a user’s

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Mixed Use Neighborhoods – This Study Brings Good News

Builder Online recently shared information about the “Who’s on Board” study, differentiating transit-progressive cities from transit-deficient cities. It revealed that public transit plays a larger role in home buying decisions

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Why Should You Use Facebook Graph Search?

Facebook’s Graph Search may seem complicated, but it’s a priceless way to find information on your competitors and locate new “likers” for your page. How? PostPlanner recently mapped out some

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Construction Spending Up for Multifamily Residential

According to EyeOnHousing.org and the latest Census, there are significant gains in single-family and multifamily residential construction spending from just a year ago.  In fact, multifamily construction spending increased 38.4%.

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YouTube Dominates the Sales Funnel

Not only is YouTube the number two search engine, it also leads the way in paid advertising on social platforms according to a new study by AOL Platforms. The report,

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