Is Escapism The Hot New Home Trend?

“Escape” (CC BY 2.0) by  Wiertz Sébastien    In years past, we’ve seen a trend towards new homes catering to people who want to go, see, and do as much as they can

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"3103 Edgehill - Front of House" (CC BY 2.0) by  Jim Larrison

Fall 2016 – What Should We Expect from Real Estate?

  Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and  summer. But, as 2016 has been a year of

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Not Your Grandmother’s Retirement – Building for Boomer Buyers

“Our new home” (CC BY 2.0) by  Luna Jubilee / !bang poses The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active,

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We’re Halfway through 2016…What’s Next For Social Media?

It may seem hard to believe, but we’re already at the point in the year where 2017 is closer than 2015. And since social media is an ever-evolving medium, it’s

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4 Signs It’s Time for a Rebrand

Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and

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"for sale" (CC BY 2.0) by  netan

3 Reasons Why 2016 is the Year to Sell!

  If you’ve been considering a relocation, upsizing or downsizing your home, experts agree that now is the time to sell. But, what is it that’s making this year such

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"website" (CC BY 2.0) by  medithIT

Rebuilding Your Website? 3 Things to Keep in Mind…

“website” (CC BY 2.0) by  medithIT Whether you’re rebuilding your website in-house, or using an agency to get the job done (by the way, we know some people who can help you out,

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Facebook Ads – What Works Best for Real Estate?

  Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like

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Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing

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3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may

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