3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may

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The State of The Market: Spring 2016

“Photo Jul 23, 3 04 19 PM“ (CC BY 2.0) by  danielmoyle  Spring is upon us, and with it comes real estate’s busy season. But, what should sellers and buyers expect to see

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www.google.com/design/spec/material-design/

Material Design: Teaching you to brand like Google?

For a few years, ‘flat’ has been the reigning buzzword in the design world. Clean, sharp lines with little shading or drop shadow paired with simple vectors and plenty of

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When it comes to home buying, let’s not forget about Gen X

Millennials and Boomers – If you’ve kept up with demographics and marketing (or even just scrolled through your social feed) recently, you’re used to hearing all about these two demographics.

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"Story" (CC BY 2.0) by  DaveBleasdale

It’s Time to Tell a Story.

  “Story” (CC BY 2.0) by  DaveBleasdale   It’s a question that has haunted marketers for generations, and seems to have only been amplified in the oversaturated digital age – how do you

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Move Over NYC, 18-Hour Cities Are The Next Big Thing

“Denver Skyline at Sunset“ (CC BY 2.0) by  Larry Johnson  For years, metropolises like New York, Chicago, and San Francisco were top spots for every recent college graduate, new business or potential real

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Johan Blomström [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Why and How to Use Cinemagraphs in Your Marketing Campaign

Now that GIFs are the stuff of redditor reactions and Facebook Comment strings, what is the next step for the design-savvy marketer looking to use an eye-catching moving image? It’s

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Selling a Boomer Home to a Millennial Buyer

“319. Lindsay Road“ (CC BY 2.0) by  InAweofGod’sCreation    The real estate market is finding itself in a slight paradox  - the homes being sold by one generation don’t really appeal to the

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A Social Presence Doesn’t Make You ‘Cool’ Anymore…

This March, Twitter turned 10 years old. That means for the past decade people have been churning out 148 character messages to the world expressing everything from their personal opinions

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What Do Boomers Want?

  By 2050, Americans 65 or older will double to 81.7 million and their total share of the population will rise from 1-in-6 to 1-in-5 Americans.   There are currently

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