"Bespoke" (CC BY 2.0) by  pasa47

How to Make Your Website Feel ‘Bespoke’

Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new

Read More


July 2016 Was One for the Books

“Graph” (CC BY 2.0) by  Alexandr Trubetskoy The real estate market is influenced by a multitude of factors, some are easily predictable, some have the ability to blindside everyone. And, while the summer

Read More

So You Want to Reach the Most Influential Generation (They Might Not Be Who You Expect)

Scores of studies, blog posts and think pieces have been devoted to marketing to Millennials and Boomers. After all, we’re in a unique place in time where two generations are

Read More

"iPhone with Snapchat" (CC BY 2.0) by  BarnImages.com

Snapping Your Way to Real Estate Success

Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year,

Read More


Is Escapism The Hot New Home Trend?

“Escape” (CC BY 2.0) by  Wiertz Sébastien    In years past, we’ve seen a trend towards new homes catering to people who want to go, see, and do as much as they can

Read More

"3103 Edgehill - Front of House" (CC BY 2.0) by  Jim Larrison

Fall 2016 – What Should We Expect from Real Estate?

  Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and  summer. But, as 2016 has been a year of

Read More

Not Your Grandmother’s Retirement – Building for Boomer Buyers

“Our new home” (CC BY 2.0) by  Luna Jubilee / !bang poses The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active,

Read More


We’re Halfway through 2016…What’s Next For Social Media?

It may seem hard to believe, but we’re already at the point in the year where 2017 is closer than 2015. And since social media is an ever-evolving medium, it’s

Read More


4 Signs It’s Time for a Rebrand

Your brand is your calling card, and if you’ve been in business a while, the idea of changing things up may seem daunting, at best. But, when done right, and

Read More

"for sale" (CC BY 2.0) by  netan

3 Reasons Why 2016 is the Year to Sell!

  If you’ve been considering a relocation, upsizing or downsizing your home, experts agree that now is the time to sell. But, what is it that’s making this year such

Read More