"Story" (CC BY 2.0) by  DaveBleasdale

It’s Time to Tell a Story.

  “Story” (CC BY 2.0) by  DaveBleasdale   It’s a question that has haunted marketers for generations, and seems to have only been amplified in the oversaturated digital age – how do you

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Move Over NYC, 18-Hour Cities Are The Next Big Thing

“Denver Skyline at Sunset“ (CC BY 2.0) by  Larry Johnson  For years, metropolises like New York, Chicago, and San Francisco were top spots for every recent college graduate, new business or potential real

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Johan Blomström [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Why and How to Use Cinemagraphs in Your Marketing Campaign

Now that GIFs are the stuff of redditor reactions and Facebook Comment strings, what is the next step for the design-savvy marketer looking to use an eye-catching moving image? It’s

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Selling a Boomer Home to a Millennial Buyer

“319. Lindsay Road“ (CC BY 2.0) by  InAweofGod’sCreation    The real estate market is finding itself in a slight paradox  - the homes being sold by one generation don’t really appeal to the

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A Social Presence Doesn’t Make You ‘Cool’ Anymore…

This March, Twitter turned 10 years old. That means for the past decade people have been churning out 148 character messages to the world expressing everything from their personal opinions

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What Do Boomers Want?

  By 2050, Americans 65 or older will double to 81.7 million and their total share of the population will rise from 1-in-6 to 1-in-5 Americans.   There are currently

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Partnership

6 Tips for Choosing The Right Web Design Partner

Selecting the right partner for a complete web redesign can be a challenge for most businesses, especially in real estate development. Most websites tend to be large and complicated because

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Search Engine Optimization

The Simple Guide to Real Estate SEO (Part 2)

  Keywords! Keywords! Keywords! The first place to start with your keyword research is the Google Adwords Keyword Planner, the tool helps you find housing and/or market-related terms that buyers

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The Simple Guide to Real Estate SEO (Part 1)

What is SEO? Search engines are the biggest source of traffic for most websites. Search Engine Optimization (SEO) is a ranking process by which a website is found through search

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What Does Your Logo Say About You?

Designing a logo is probably one of the major challenges for real estate businesses across the board. Most real estate professionals, whether at the corporate or agent level, have to

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