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Make Sure You’re Doing Mobile Right

Creating mobile display campaigns can be time consuming, but it’s not as daunting a platform as you may think. Mobile display campaigns don’t require any special formula and often don’t

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What is Native Advertising and Why Does it Work?

This world of new content has plenty of modern terms to describe the myriad produced content. You now see phrases like “corporate journalism,” “vendor content,” and “custom content” everywhere. But

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Frustrated Business Man

What Do Visitors Value Most in a Website?

When it comes to your website, you’ve been told over and over again that content is king, and keeping it fresh is the way to keep your customers and clients

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Lease a Home, or Get Brand-New? How About Both!

There’s a hot new trend in Atlanta’s rental market. If you’re tired of your cramped apartment but you’re not quite ready to own a new home, you can now have

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How to Use Pinterest for Your Business

You may think that Pinterest is for pictures of wedding cake and cats. You’re partially right, but it has rapidly become a growing medium for small businesses as well. Here

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Are You Marketing or Telling a Story?

People relate to other people — not businesses. That is the driving force behind all successful social media channels today. So what is the best way to connect with your

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IdeaViews Cloud

Why You Need the Cloud

These days it seems as if you need constant connectivity between home and work. Dropbox and Google Drive are gaining serious traction as a way to keep your files accessible

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IdeaViews Active Adults

Best Ways to Attract Active Adult Buyers

Builder Online recently interviewed Epcon Communities, who started building homes for active adults in 1986. They shared an interesting viewpoint – it’s not what these home have that matters to

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Show, Don’t Tell – Should You Add Video to Your Website?

Most information consumed today is visual. We’ve talked about using big, bold images to convey your message, but what about video? Small business owners from all industries are discovering that

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Role Reversal in Urban Dwellers

Recently, the Census released its 2013 population estimates, revealing whether key demographic groups – like millennials (20-34 year olds), boomers (50-69 year olds) – are moving to more suburban or

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