Comments on: http://ideaviews.com/2010/03/honesty-is-crucial-when-it-comes-to-marketing-green/ Ideas from every real estate view Mon, 03 Oct 2011 20:13:05 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Sofia Ribeiro http://ideaviews.com/2010/03/honesty-is-crucial-when-it-comes-to-marketing-green/comment-page-1/#comment-147 Sofia Ribeiro Mon, 08 Mar 2010 18:17:08 +0000 http://ideaviews.com/?p=1101#comment-147 I believe the lack of honesty regarding green marketing claims is directly tied with the lack of standards in the green industry. There (still) isn't a clear, legal definition of what makes a product "green", "sustainable" or even "organic" - and some companies are short-sighted enough to try to bank on this situation, and use misleading terms to trick consumers that are actually concerned about their lifestyles. Green building is one of the areas that is most regulated within the green industry, and the government is making an effort to take its example and replicate it across other markets. Let's hope it doesn't take long :) Great topic! I believe the lack of honesty regarding green marketing claims is directly tied with the lack of standards in the green industry. There (still) isn’t a clear, legal definition of what makes a product “green”, “sustainable” or even “organic” – and some companies are short-sighted enough to try to bank on this situation, and use misleading terms to trick consumers that are actually concerned about their lifestyles.

Green building is one of the areas that is most regulated within the green industry, and the government is making an effort to take its example and replicate it across other markets. Let’s hope it doesn’t take long :)

Great topic!

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