Shift in Buyer Wants and Needs
Posted by Sibet B Freides in Demographics, Real Estate Sales, Real Estate Trends on March 29th, 2011
Aging boomers are reluctant to sell their homes for two reasons. One, they may be in trouble with their mortgages and are waiting for the market to rebound and two, they are healthier than their parents’ generation and will likely delay the move to retirement community living.
Will a market exist for their homes when they are ready to sell? Only time will tell. However, the income constraints and lifestyle demands of a shifting population may dictate a very different future for real estate.
These changing needs along with the demands of the expanding Echo Boomer generation is forcing the real estate market to respond in new and different ways.
According to a 2009 study by RCLCO, both retiring baby boomers and maturing echo boomers are looking to move away from the suburbs they’ve spent their lives in. Both groups reported wanting to live in more urban, mixed use, mixed age areas that offer services, community and walk-ability.
How does this changing market most affect your business? Share your successes and struggles with us here on the blog, or on Facebook or Twitter.
8 Things You Must Know About Your Perfect Client
Posted by Sibet B Freides in Demographics, Marketing, Social Media on September 7th, 2011
Do you want to really reach your audience with your marketing message? It doesn’t matter if you are using
traditional print or new media campaigns, if you don’t know who your buyer is you won’t get anywhere. Make sure these questions have CLEAR and SPECIFIC answer:
Who is my ideal client?
What is their demographic profile? (age, location, income, etc.)
What do my perfect clients believe?
What do they like?
What are they worried about?
What is their biggest pain or source of discomfort right now?
What do they want from me online?
What amazing benefit will I give my client to make it worth their time to care about me and my product or service?
It is still tempting to focus on what you want from your customers, much like you did when the market demanded experience, awards, and accreditation. Today you’re setting yourself up for failure if you focus on yourself first.
You do something that people need or your business goes away.
Do you need help defining your perfect client and answering these questions for your business? We can help!
