Posts Tagged ‘Atlanta’
The South’s Done it Again
Posted by Sibet B Freides in Real Estate Trends on May 12th, 2011
According to the latest census data, 8 of the 11 metropolitan areas with the biggest population jump were located in the South, making it the fastest-growing region in the country. What are the fastest growing cities in the South?
1. Raleigh-Cary, NC
Raleigh is home to the largest research park in the U.S. In 2010, the Milken Institute ranked Raleigh No. 7 in its list of best performing cities for creating and sustaining economic growth. Raleigh attracts flocks of IT professionals, as it is home to tech companies Cisco and IBM.
2. Austin-Round Rock-San Marcos, TX
Last year, Texas tied with California for state home to the most Fortune 500 companies. Texas, home to 57 company headquarters, is one of just a few states in the nation that has no corporate income tax. Business Journals also named Austin the number one city for small businesses two years in a row.
3. Charlotte-Gastonia–Rock Hill, NC-SC
As North Carolina’s largest metropolitan area, Charlotte boasts affordable living and great jobs in a financial services hub. Home to the headquarters of Bank of America, Charlotte was first deemed
a “financial center” back in 1799 and now has one of the highest ratio of bank branches to population in the nation.
4. Orlando-Kissimmee-Sanford, FL
Florida witnessed the largest mass exodus out of the state compared to the rest of the US in 2008 and 2009. Unemployment fluctuated between 10% and 12.6% for most of 2010 and is still over 10%. Despite the hard-hitting housing crash, Orlando is now home of some of the most affordable real estate in the country.
5. Houston-Sugar Land-Baytown, TX
Houston is home to 24 Fortune 500 headquarters, second to New York. The area added 1.23 million people over the last decade, landing it in eighth place in the country in terms of percentage increase. Named the capitol of Big Oil, Houston is home to the high-powered “Energy Corridor,” where more than 70,000 people work for the world’s biggest oil companies.
6. San Antonio-New Braunfels, TX
A military hub, this area also houses the thriving financial services company USAA, which caters to the military population. Along with Houston, it was one of only a few cities in the country that recorded three quarters of consecutive job growth in 2010.
7. Atlanta-Sandy Springs-Marietta GA
The Atlanta-Sandy Springs-Marietta area added more than a million people in the last decade, bringing its total population to 5.3 million. Atlanta suffered immensely as its robust housing market took a serious hit; however Atlanta now has the most affordable homes in the country. The median home price fell by 33% between 2006 and 2010, and the average monthly rent is now 50% higher than the average mortgage payment.
Atlanta’s other top advantage is being home to 10 Fortune 500 companies, including Coca-Cola, the United Parcel Service, Home Depot, Delta Air Lines and AFLAC.
8. Dallas-Fort Worth-Arlington, TX
Dallas added 1.21 million people in the last decade, second only to Houston. Affordable housing and cost of living have long been a key selling point of the region, attracting workers who find that they can get far more bang for their buck in .
Posted by Sibet B Freides in Demographics, Real Estate Trends on September 3rd, 2009
By Johnathan Bartlett & Shyam Kannan
The buzz surrounding “green” development in the commercial real estate business has gone fairly silent of late, as concerns about refinancing and negative absorption have replaced cerebral debates about the merits of LEED Gold versus Platinum. This creates an opportunity to shift the green conversation to one sector likely to flourish over the next five years: rental apartments. With the support of ten sponsors, RCLCO recently surveyed 3,200 renters in 13 cities to ascertain what they care about and what they’ll pay for when it comes to going green.
Generation Y Leads the Charge
Our research yielded several important lessons. Generation Y, a massive wave of renters over the next several years, demonstrates a proclivity for green apartments, but aren’t necessarily willing or able to pay premium rents for green features. These renters expect a certain level of green as a baseline. The challenge for apartment developers is to incorporate and market green features in a cost-effective way without charging higher rents.
Brand Matters
The second lesson is that brand matters, but the development community may be chasing the wrong brand. For years, architects and engineers have owned the conversation about green building and have kept the discussion unnecessarily technical. Most renters are neither engineers nor scientists. They do not have time to research complicated technical issues. LEED, EarthCraft and other green building certifications mean little or nothing to renters. Renters do however, know and respect the ENERGY STAR brand, and until they are educated otherwise, it appears to be the only brand they are willing to pay more for.
“Me Green” versus “We Green”
An overwhelming majority of renters are concerned about the environment, and almost half are willing to spend money to protect it. Things like recycling are important to most people, but we can segment environmental benefits into two specific categories: those that impact health and/or pocketbooks (“me green”) and broader picture issues (“we green”). Although many renters care a great deal about “we green”, “me green” issues are the ones that influence housing decisions. “Me green” boils down to two major issues: saving energy (which can translate into saving money) and improving the quality of the indoor environment (with subsequent impacts on health and wellness). Apartment operators should sell green in ways that are most meaningful to prospective residents. They should stress the savings they will receive on their utility bills instead of the conservation of the planet’s water resources.
“Me Green” Issues Create Lasting Value
We estimate that green renters make up as much as 25% of the market. Developers that pay attention to the green renter can differentiate their projects in the eyes of prospective tenants and investors. It can also get up the learning curve on practices that may eventually be mandatory. By focusing on “me green” issues and not overspending on certifications that the consumer doesn’t understand, there is an opportunity to create lasting value.
Jonathan Bartlett is a Vice President in RCLCO’s Atlanta’s office. Shyam Kannan, LEED AP, is a Vice President in RCLCO’s Washington, DC office.
Posted by Sibet B Freides in Green on June 19th, 2009
As the economy strengthens, many developers will be researching ways to reach the “new” buyer that emerges. Idea Associates believes that the consumer will be looking for authentic neighborhoods – a place where they can reconnect with their friends and family. The large, ostentatious communities will no longer be the hot commodity. Such an authentic place of beauty can be found at Laurel Island. The developer has used the natural splendor of the Georgia coast to define this community.

There is a place near St Mary’s that is just inside the Georgia Coastal barrier islands at the southernmost part of the State. Interestingly enough (I kiddingly asked the owner about how much he paid for it), at exit 4 off I-95 coming out of Florida is the ephemeral huge interstate green “Laurel Island” exit sign. Soon after taking the exit east, you take Laurel Island Parkway past a few subdivisions and a golf course and the pavement ‘peters’ out to a dusty white dirt road.
You are then upon my friend Chip Drury’s 2000 acre Eden (actually a peninsula) called Laurel Island. Acquired by Chip and his family over 40 years ago, LI has been kept, nurtured and sequestered as an unspeakable paradise. Populated by the ubiquitous Spanish moss-covered Live Oaks and handsome Palmetto Shrub, this seahorse shaped patch of rich, high ground is surrounded on three sides by inviting and adventuresome navigable waters of the
Crooked River. From above these dark waters, acres and acres of marsh and plains of high grass vistas that shield a mind-numbing, veritable world of estuarine plentifulness. Protected by the 80 foot ridgeline spine of Cumberland Island from abuse by the sea, the calm here is most comforting. Not overgrown, but not exactly manicured, this sandy soiled shelf sits immutably above the marshland almost like a movie set. A tropical table that makes you want to walk and explore its coolness.
Cursed by a late arrival from our drive down from Atlanta to meet a Lloyds of London underwriting exec and his posse, it seemed a shame that our initial tour was somewhat rushed. Still, during our quick meander (in a sure footed but tame Volvo SUV) around the 3 mile perimeter, we experienced a plethora of bird species including several types of egrets, heron, geese, waterfowl, hawks and other types that the unlearned cannot do justice to name or describe. A red fox, turtles and a highlight of several dolphins feeding on low tide quarry emphasized the pristine nature of the surroundings.
Though an Atlantan, I am a deer hunter and a bird hunter. As such, I have seen a lot of woods and spent much time out of doors. Not easily impressed, at times like this I usually engage myself in subconscious measurement of such excursions as suitable habitat for the manly pursuit of game. The richness and preserve-like setting discovered here, I must say, is without equal.
Chip Drury is a Developer like few you will ever meet. He is a true steward whose description of his land begins as a history lesson of the world; he touches on a Crown grant from King George, discovery of the west, trade through the era of clipper ships, to the widening of the Panama Canal and the near term importance of Jacksonville as a Port. He has actually tagged and logged the size, health and legal descriptions of 8,000 specimen trees in his keeping on LI. Drury is a former golfer on the pro circuit whose play took him to tournaments in 37 countries – travels which have aided him well in a special vision of what this island will become.
Driving up to a small dock on the north side of the island during our tour, we happened upon an open boathouse. Hoisted therein, free from the water was a 1929 mahogany built custom 38 foot Chris Craft cruiser. This restored classic beauty (which I later learned is powered by twin 454 Crusaders) gave us further picture of the man. Near the dock was a fire pit, a shed, a picnic table and several heavy wooden Adirondack chairs. I very much look forward to sitting amongst these chairs, smoking a fine cigar, drinking heavily of brown liquor and thus being better able to admire the view from Laurel Island out over the sweeping view of a marshland escape that few have witnessed.
My trip to LI, 5/5/09, first in a series.
Article written by Bruce A Davis, Senior Partner of Bryant Commercial Real Estate Partners, LLC and member of Market Solutions Group.
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