Posts Tagged ‘Design’
Five Best Tips for a Marketing Website
Posted by Sibet B Freides in Marketing, Social Media on October 20th, 2011
There has been a great discussion going on in one of my favorite LinkedIn groups recently – What are your five best tips for a marketing website?
I saw some great viewpoints, strategies, and suggestions that I agree with 100%! But there were also vital points missed in the discussion, as a lot of people focused on the technical aspects only. So here’s my two cents on tips for a great marketing website:
- Be clear about who you serve. Is your business trying to be everything to everyone? Who do you help the most with their problems? A lot of businesses fear that having a niche will limit their exposure or lessen the opportunity for more clients, but it is the opposite. When you know your audience you know what their exact needs are. You are the expert, the go-to person for that specific client base in your industry.
- Be clear about what you do. When people go to your website, do they know what it is that you do? Is it spelled out that you have the exact, unique solution your clients are looking for? Upon the first viewing of your home page there should be no doubt in your prospective clients’ minds how you can help them.
- Have a call to action. People need to be told what to do next. Does your marketing message start out strong and fizzle at the end? Have you given your customers a wonderful appetizer but failed to tell them how to get the whole feast? Or maybe you’ve given the whole smorgasbord on your website and they have no reason to contact you for more. There is a balance of providing helpful information without giving away all your services – does your website reflect that balance?
- Be interactive. Give your audience a chance to express their needs, viewpoints and opinions. Your customers and clients want to be the star of your business – it’s imperative that you provide a place for them to do so. Make it easy to find your Blog, Facebook, Twitter, and any other social networking links so they can easily join the conversation.
- Simplify. The times have changed. Complicated, fluffy marketing websites that are laid out like a brochure are no longer relevant. Your website should be clean and simple, with clear-cut navigation and a prominent call to action. Less is more is the mantra of today’s market.
What about you? How do you make your marketing website stand out? Let us know by commenting below or sharing it on Facebook.
Idea Associates Partners with Barrett Design for New Store Opening
Posted by Sibet B Freides in General, Real Estate Sales on March 17th, 2011
Idea Associates recently collaborated with Johnna Barrett of Barrett Design, Inc. to design the new retail location of Shoes for Crews in Las Vegas, Nevada. Interiors by Barrett Design, Inc., graphics and signage by Idea Associates.
The sole that changed the industry
Shoes For Crews® began producing slip-resistant footwear in 1984 and through superior technology quickly became the industry leader. Over the years they’ve stayed on top by working hard to deliver an unbeatable product at a great price. Of course customer safety and satisfaction is their ultimate goal and they deliver the world’s best slip-resistant footwear.
Take a look for yourself, let us know what you think!
The article emphasizes a focus on social and environmental responsibility integrated with simple amenities. This trend also speaks to the health and wellness focus that every aspect of our society is now addressing. Amenities that can help build relationships and make you feel healthier at the same time seem to be what we all are craving.
Based on emerging trends and buyer demographics; I think Brian De Lowe of Viceroy Hotel Group put it best.
“The resort development model of the past is dead”
A very blunt and straightforward comment, but it was what we need to hear right now.
Rebecca Zimmerman, president of Design Workshop, had this to say:
“Social connection is truly important” and “Now, people need people, and people find social nourishment by engaging with others”
It is an interesting take on resort development. Does this sound familiar to anyone? How about the emergences of social media?
Zimmerman pointed out a great statistic. 82% of the US populations enjoy walking outdoors for fun or exercise. Numbers indicate a growing trend for the future. This completely reinforces my blog from last week. Consumers are looking for something simple and natural. The good news for developers is that the startups cost for these amenities are low and require low maintenance expenses. Because of the concern over the economic future of real estate, these amenities also protect your bottom line while giving the consumer something they crave.
This article along with everything else I am reading, points back to a central theme or idea. The key to successful future building is simplicity. From housing to amenities, we are seeing a demand for simple design in everything.
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