Angry Young Business Woman

Mobile Marketing Mistakes

Angry Young Business WomanWhen email campaigns first hit the scene, it was quickly learned incorrect email marketing could result in grave mistakes for your brand. Mobile campaigns are no different, and you want to avoid these mistakes at all costs.

Missing a Call to Action. In all your marketing mediums, you have to tell your customers what you want them to do next. This is extremely important for mobile marketing – not only do they need to know what to do, but it has to be extremely easy for them to do so. Think about what you want to happen; add a prominent subscribe button, coupon, or number to call.

Forgetting to Proofread. There’s nothing worse than receiving an advertisement that has the wrong information or spelling and grammar mistakes. Make sure you look at your mobile message as a customer would – does it make sense? Are the details accurate?

Offering No Way Out. You must allow people to unsubscribe or opt out, or you may not be complying with the CAN-SPAM Act. And why would you want to hoard a list full of people that don’t really want to receive your information? If people want to unsubscribe, let them.

Inundating Customers.  Don’t barrage your customers’ inboxes and phones with too many messages. Space your campaigns to stay top of mind without stalking, preferably two to three weeks between messages.

Forgetting to Add Value. No one wants to be sold to anymore! You must deliver value if you want people on your list. Try offering interesting videos, local and relevant information, or asking your customers to vote on something.

Are you making any of these mistakes? Share your comments below!

Invasive Advertising – is it Just Too Much?

I recently visited a website to view some creative samples – part of my normal market research ritual.  What ensued following rather disturbed me.

By now, you have pretty much experienced behavioral targeting – you go to a website to check something out and suddenly find ads for that particular website’s product or service “following” you around the Internet by appearing on other sites you visit.

Behavioral targeting has a creepy edge to it, but it’s mostly harmless. It doesn’t really disrupt your Internet experience, and unless you click to find out more, a few ads are the worst things you have to put up with.

This experience, however, was much more invasive and borderline stalker behavior. You see, I visited the site, viewed some samples, and did nothing more. I suddenly started receiving emails and phone calls thanking me for visiting the site and asking how he could be of further service.

What?

I can see if I had filled out a contact form or voluntarily signed up for updates or a newsletter. I can see if I had offered my personal information in exchange for a free report. But I did none of these things.

Am I the only one that finds this a little bit over the edge?

I know at least Firefox now lets you opt out of tracking, which I will be employing immediately. I’m not sure if this is the new trend for online activity tracking or a unique marketing tactic that companies pay top dollar for. What I do know is that Gen Y won’t stand for such invasive attempts to win their business.

What do you think? Would you be bothered by a company that contacted you incessantly from a single website visit?