Why? How do regularly scheduled updates help your business?

SEO

The search engine bots love new content from blogs, but only if you are updating it regularly. Providing constant updates to your website is the quickest and easiest way to get noticed by Google. That is of course if your regular posts contain strategic keywords and appropriate links.

Audience

If you are updating your blog regularly with quality, helpful content, people will return to your blog for more. Some may even subscribe! Once they do, guess what – they expect you to publish more quality, helpful content. The worst thing you can do is start and then “fall off the map”. Decide on a schedule and stick to it.

Expertise

When you are consistently providing regular posts to your audience, you start to get noticed by not only your fans, but also other professionals in your field. In today’s market, people are playing in the sandbox together more and more, via joint ventures and guest blogging for each other’s communities. This can only increase your exposure and help to brand you as an expert.

If updating your blog regularly is too time-consuming for your business, contact us and we’ll help you get on track!

That is in essence what the search engines are seeing when you design a flash-only site. It is easy to be wowed by clever animations and beautiful photography, but today’s Web 2.0 standards call for functionality over design. In our current economy, with clients spending much less on traditional means to drive traffic to their site, it is even more important to capture and keep new customers with new technology marketing.
A well-designed, functioning site should contain social networking, blogs, RSS feeds, and backlinks to move it into the search engines’ view faster. How is this explained to yesterday’s client? In simplest terms, the squeaky wheel gets the most attention. The top search engines notice a site that has fresh content; a website that has myriad links tied to popular, well-known sites shows up frequently in searches.
So how do you marry functionality without losing the creative edge your company was founded on? It’s easier than you think. Step down from the “design only” role and step back into being a marketing strategist. Back links, blogs, and social networking are simply strategies – like plotting out a campaign of carefully placed billboards or choosing the right media vehicles. Think of links, blogs, and feeds as bait for the search engines and remember your primary goal. There are many other ways to wow your potential buyer once they are intrigued enough to take the bait.