Posts Tagged ‘traditional media’
Affluents Right at Home in the Digital World
Posted by Sibet B Freides in Demographics, Marketing on September 27th, 2011
In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching for more information, buying the product online, or going to a retail store to purchase.
Agencies have traditionally felt this group was the hardest to reach through any media, especially TV and radio. However, they are actually the heaviest users of digital media, spending at least six hours more a week than the general population.
What does this mean?
The paradigm has shifted; you can expect affluents to respond to digital advertising and even share information about them so they can have a more personal online experience.
They still seek clever and attractive ads that entertain, but affluents look for balance and relevancy, as long as it is on their terms and they are not repeatedly interrupted with ads that demand immediate action.
Do We Still Need Traditional Media?
Posted by Sibet B Freides in Marketing on June 23rd, 2011
Many Social Media “experts” have predicted the downfall and demise of traditional media. Yes, we strongly encourage our clients to include Social Media in their marketing strategy, but we rarely tell them to drop traditional media altogether.
The balance is truly necessary for both branding and reaching your target market. In fact, a Social Media campaign, if not backed by a solid marketing plan, will not be very effective.
It’s true that many newspapers and magazines have disappeared, and that more people use social networks first to get the news. Blogs have taken off in popularity and reach.
But there are still benefits to the tried and true:
Traditional media is instantly recognized. It has stood the test of time, and offers more credibility than a local blogger. This results in instant status for your message.
You can reach a larger audience. You may have 2,000 Twitter followers, but you can still reach vast percentages with magazines, billboards, radio, and television.
Social media is often about traditional media topics. To take that a step further, appearing in traditional media offers a boost in your own blog and social networks!
Still thinking about ditching your print media budget and hiring your nephew to Tweet for you? Think again! Idea Associates can you help you create the perfect marketing mix that gets results!
